Wex Photographic
Video Advertising
THE BRIEF
Create a campaign to attract three different photographer audiences to Wex, each with distinct motivations and behaviours.
THE CREATIVE IDEA
“Which Photographer are you?” — a three-part campaign using character, location and visual storytelling to reflect different photographer types.
MY ROLE
Creative concept | Storyboarding | Art direction | Script development | Talent & location sourcing | Production logistics | On-location direction | Project management
THE TEAM
Worked with a Director of Photography, a camera operator, a content writer, a photographer and production contributors across three locations.
PRODUCTION
Three location shoots across approximately four–five days, including Somerleyton Estate, Holkham Beach and a night shoot in Blackpool.
THE RESULT
Approximately 200,000 views for the resulting videos. The videos were posted to social channels, added as YouTube pre-rolls and the full and short-form videos where uploaded to the Wex YouTube channel.
Short-Form Videos
The Specialist
The Enthusiast
The Social Sharer
Whichever photographer you are, think Wex
Long-Form Videos
The Specialist – Long-Form Video
Location: Herringfleet Windmill, Norfolk Broads
Hero camera: Canon EOS 5DS R, DJI Drone
1-day shoot
The Enthusiast – Long-Form Video
Location: Holkham Beach, Norfolk
Hero camera: Fujifilm X-T1
1-day shoot
The Social Sharer – Long-Form Video
Location: Blackpool
Hero camera: Sony HX90V
2-day shoot
Initial Storyboards
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The Social Sharer – Page 1
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The Social Sharer - Page 2
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The Enthusiast – Page 1
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The Enthusiast – Page 2
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The Specialist – Page 1
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The Specialist – Page 2
