Wex Photo Video –
Advertising

A campaign that asked ‘What type of Photographer are you?” The Specialist, The Social Sharer or The Enthusiast. The campaign covered Video advertising, the theme to that years product catalogue, social and in store advertising and OOH. The examples below are of the Video advertising component. Each video details how Wex can guide customers to their ideal camera, features one camera/lens combination, and is perfect for the type of photography they intend to take.

The total cost for all three videos was over £30K for which I developed the initial storyboard with a copywriter/editor and I organised: Hire of DoP, Videographer, Actors, Props, Drone Pilot, Owl and two handlers. Plus involved complex location scouting, prop sourcing, accommodation and product delivery/logistics to each shoot.