Lands’ End Catalogue Design

One of the largest mail order outlets in the US, Lands’ End are a staple of casual dressing and sailing inspired accessories and equipment since 1963. During my tenure there I worked on over 2,500 pages across approx 23 catalogues (issued in two languages) - per year. Developing pages from concept, to writing photoshoot briefs, designing the page and pre-press proofing. This also included editorial design, and the lead section from cover to end of that product category. Below are some live examples and concepts that I worked on in conjunction with a copywriter.