Next Level Sales Logo

The company founder of Next Level Sales wanted a logo that defined the statement of: Bringing structure, discipline, and commercial clarity to founder-led B2B businesses.

Steering clear of the obvious icons of charts and graphs, or currency, I looked at the acronym: NLS. Adjusting each letter to overlap and give an element of the growth graph by angling the ascenders with an upward point. This is a subtle nod to the impact growing sales can have on a business. Next came the colour palette. Orange and Blue is striking but wanted to mute the tones to give an element of considered and sophisticated, yet modern flair.