Wex Photo Video –
Christmas Campaign
Planning a Christmas Campaign starts early in the year, with rounds of mood boards, and scamps before the real work takes place: The photoshoot.
Working with Blend Studios (then based in Camden) I led the shoot and the creation and development of multi-channel assets covering Digital and Print.
Concept, styling and art direction of the photoshoot
64pp Product Catalogue: DM and Online
OOH 48 Sheet - Local to HQ
Bus Super-Rear
Pre-planning the shoot before styling
From initial concept to final print and digital live date of assets.
My responsibilities:
Photoshoot hire of London based photographer & studio, including photography retouching and licence
Photoshoot: product sourcing, prop buying, logistics, styling and art direction
Keeping to strict budget of £2.5K
Create and develop styling across multiple assets:
Retail Store POS: A1-A5 Posters and Digital Posters
OOH: 48, 96 and 6 Sheet, Bus: Rears, Streetliners and Super Rears
64pp DM and Parcel/Store pick up catalogues including an on-line flip version (Flipsnack)
Multi send Email campaigns: Layout and Banner creation
Google Display Network Ads, Affiliate Ads, Other Digital Paid Media Ads via Epsilon
Website Assets: Landing Pages, Carousel Banners, Colour Palette (RGB/HTML), etc
The final creative was also used by a European partner company: Calumet.de in their Christmas campaign
Involved multiple stakeholder buy-in to the concept